Dancehall music rocks through the streets and clubs worldwide, but its roots run deep in Jamaica. From the original days of sound systems to the current digital era, Dancehall has always been about the riddim. The beat is king, and producers are the wizards of crafting these infectious grooves that get everyone dancing. Pioneers like King Tubby

When you take a sip o' rum, you ain't just savorin' somethin' sweet and spicy/strong/bold. You be tastin' history itself. Way back when, in the days of yore, rum bubbled like water down here in the islands/caribbean/tropics. Dis here ain't no ordinary booze. It's a legacy/tradition/story passed down from grandaddy to grandchild, told 'round campfir